Through strategic management of Facebook and Instagram advertising, I significantly boosted a beauty and skincare brand’s revenue. By meticulously targeting high-value audience segments and developing compelling ad creatives, I achieved a remarkable 2,250% return on ad spend (ROAS). Specifically, an investment of $43,789.80 yielded a substantial $985,950.85 in revenue, translating to over $22 in revenue for every dollar spent.

This success was driven by continuous campaign optimization, leveraging A/B testing and data-driven insights to ensure peak performance. Real-time performance tracking and agile adjustments were crucial in maximizing returns and propelling the brand’s revenue to unprecedented levels.