In the competitive real estate market, our client aimed to generate high-quality leads cost-effectively, requiring a strategy to reach potential homebuyers and investors effectively. We addressed this challenge by implementing hyper-targeted audience segmentation, focusing on distinct groups such as first-time homebuyers, investors, and individuals actively searching within specific geographic areas. To resonate with these segments, we developed compelling ad copy and creatives that showcased the client’s property listings while offering personalized solutions. Continuous A/B testing was employed to refine ad copy, visuals, and calls-to-action, ensuring maximum engagement and conversion rates.

Furthermore, retargeting campaigns were implemented to recapture leads who had previously expressed interest. By prioritizing lead quality and cost-efficiency through these optimization efforts, we successfully generated 14,133 leads at a cost per lead of just $2.94, enabling the client to achieve their objectives and maximize their return on investment.