To efficiently generate high-quality leads for a life insurance client, we faced the challenge of targeting individuals actively considering coverage. Our strategy centered on hyper-targeted audience segmentation, focusing on specific age ranges, life stages, and geographic regions where life insurance demand was likely to be highest. We crafted persuasive ad copy that emphasized the importance of securing life insurance, highlighting affordability and the peace of mind it provides. A/B testing was crucial in refining ad creatives and messaging, ensuring they resonated with the audience’s core motivations.

Furthermore, we implemented retargeting campaigns to re-engage those who had previously shown interest but hadn’t yet converted. Through continuous optimization and a data-driven approach, we successfully generated 24,332 leads at a highly cost-effective cost per lead of $1.48, enabling the client to achieve their objectives and realize a significant return on investment.